Greater Geelong City Council has prepared a Central Geelong: Looking Forward Structure Plan (2007) to provide a planning and design framework for the city over the next 20 years timeframe. It is intended to provide the foundation for a significant urban revitalisation project of Central Geelong in line with Council objectives and State Government policy.
The Mercer is an elegant 15 storey residential building on the Western Beach location of Geelong. The building comprises of 121 apartments, ground floor retail tenancies and two levels of basement car and bicycle parking. As part of the improvement of the pedestrian and the urban streetscape environment along Mercer Street, the eastern leg of the intersection of Mercer Street and Malone Street is proposed to be modified to include kerb outstands from the parking lanes (along Mercer Street and Malone Street). These works will narrow the distance across Malone Street which will improve pedestrian amenity and streetscape design in this area.
MGA completed a traffic and transport impact assessment for the development which include an assessment of the car parking layout, site vehicle access arrangements, pedestrian access, car and bicycle parking provision, loading and waste management, traffic analysis and an assessment of internal vehicle queuing from the car lifts.